VW public service spot a success

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June 17, 2014 - 12:01 am ET



The wild success story of the week is Volkswagen's spot "Eyes on the Road," which in one week has garnered 21,191,996 views and taken the No. 1 place on our weekly auto brand viral video chart. The ad, created by Ogilvy Beijing, warns of the dangers of texting and driving with creative use of a cinema preview and a device that can send texts to phones based on proximity. Watch the ad below and read our full story about it here.

Also new this week are a series of spots from Porsche about the racing event 24 Hours of Le Mans. "Le Mans 2014" is ranked seventh by Visible Measures with 813,951 views; "Patrick Dempsey" is ranked eighth with 519,838 views; and "We are Racers," co-created by Porsche and Michelin, is ranked tenth with 356,587 views.

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